West Street, London WC2H 9ND 0843 904 0061
Theatre Box Office:
Ambassador Theatre Group
This site allows you to select your own seats from all those available.
Booking fees per ticket for online bookings:
£3.65 per booking, not per ticket, handling fee.
Other Online Choices (with S.T.A.R. genuine ticket agencies):
Ticket agencies offer an alternative way to buy tickets, with booking fees differing from those charged by the theatre box office itself. They may have seats available or special offers when theatres do not.
Ticket agency prices vary in response to theatres implementing “dynamic pricing” - which alters prices according to demand for a particular performance. Prices stated here were compiled as booking originally opened, current prices are advised at time of enquiry.
Another alternative is www.seetickets.com which offers £49.50 tickets with a £9.90 per seat booking fee, £7.50 on £37.50, £5.50 on £27.50 seats (£8.90 on £44.50, £6.50 on £32.50, £4.50 on £22.50 preview seats) and £2.75 per booking (not per ticket) postal charge.
Ticketmaster.co.uk £49.50 tickets with a £9.75 per seat booking fee, £7.50 on £37.50, £5.50 on £27.50 seats (£8.75 on £44.50, £6.50 on £32.50, £5.50 on £22.50 preview seats) per ticket.
Londontheatredirect.com offers £49.50 tickets with an £10 per seat booking fee, £7.50 on £37.50, £5.50 on £27.50, £3 on £15 seats). There is a £1 per booking, not per ticket, transaction fee for collecting tickets from the box office before your performance. Alternatively, if time allows, there is a postage to your home option, costing £2.95 (£4.95 to non-UK addresses) per booking, not per ticket. Optional Ticket Insurance is also available.
Telephone: 0843 904 0061
Operated by the Ambassador Theatre group's own phoneroom from 9am until 10pm (Sundays 10am until 8pm). Outside these hours the Ticketmaster agency answer calls on their behalf.
Booking fees per ticket for telephone bookings:
£2.50 per booking, not per ticket, handling fee.
For personal callers or by post:
West Street, London. WC2H 9ND
No booking fee for personal callers.
Special Access Needs Customers:
Wheelchair users and other registered disabled theatregoers can book their seats and enquire about concessionary prices that may be available to them on a 0800 912 6971 / type talk 18001 0871 297 5477.
One reader reports,
"I use sticks, but could manage stairs to the circle. The manager switched my row E seats to row F to allow extra legroom, and other theatre staff were also extremely helpful - even to the extent of standing guard at the gents loo so that I could use it and not have to walk upstairs to the ladies one - how's that for service!".
Please remember that cheaper seats often do not offer the same view / location quality as top price ones, and that ticket prices are designed to reflect this difference.
A single block of seats facing the stage.
The Dress Circle overhangs the stalls at row G, the top of the stage from central row M and outermost 4 seats in H back is not visible. Seats start to slope quite sharply upwards from row E, with row J being the most noticeably elevated. Rows Q and R are below the rows in front of them.
Uncomfortable for those over around 5ft 8 (though you can put your feet into the space under the seats in front, which helps) in all seats except the front row (A or B, depending on the production), and is worst in most of rows C and D.
Seat D15 has nothing in front. Seats C1 and D1 are 90% clear in front. Seat E17 is 50% clear, C13 is around 30% - enough for one leg to stretch.
Seat C1 has nothing in front; D1 have nothing in front of 95% of its width; D15 and E17 have nothing in front of 50% of the seat width. J18 and O17 have 5% of the seat width clear - space for one leg.
Row A has it for legroom, and the view is fine, but a little neck ache may be encountered looking up at the stage. A good discount make these a worthwhile choice in the monkey's opinion.
Seats in rows D to H offer fair value with the exception of the first and last two seats in each row, in monkey opinion. These end seats have a slightly restricted view of the stage with the rear corner not visible.
F to J are the prime picks here. Remember, that for those wishing to really avoid neck ache, the further towards the middle rows, the better.
Rows K, L and M, when priced the same as rows in front feel simply too far from the stage (even in this tiny theatre) to be worthwhile. Choose the Dress Circle over these. Also ignore N. Sitting just one row behind in row O will get you roughly the same view but more cheaply!
Rows O to R huddle at the back of the theatre. A poor rake (sloped floor to help see over rows in front) and the low circle make these seats worthwhile only when obtained at a good discount - say half the top price - but even a small saving makes them worth a thought for those who prefer to avoid the neck ache of row A or the rear Dress Circle at the same price as O. At top price it is expensive, though.
Rows P to R are closer to the stage than the rear circle but be aware of the limitations, in rake and view. Take the circle to avoid this.
Low overhanging circle. Rows P to R rows slope backwards, rather than rise above the rows in front of them - the authentic trench experience.
Row A is the front row, but is not yet on sale. The stage is high, and it is decent value if it is being sold as "day seats."
Row B is top non-premium price and high stage; no complaints about neck ache, but best views are from row E back. Go E to J 3 to 15. H 3 to 6 are “package seats” – for an extra £5 not bad at all, feels the monkey.
End pairs in K and L drop to second price, a good deal, four in M behind them are also worth it as next choice or better yet, save with the pair behind them in N and O at third price instead.
Row Q drops a price over P, and R drops a price over Q. Take them only once same price dress circle L and J, plus the cheaper seats at the ends of rows in front have gone.
"A1 and 2: (James). When in use, we sat here. Very close to the stage, but you get loads of legroom to make up for it."
"A3: "Pressure" (July 2018). Got A3 for the matinee for 15 pounds in the first row. Admittedly a lot of legroom but on the other hand you had a lot of neck-ache as the stage is very high and you couldn't see all of the weather charts which would have been important for the understanding of the play."
"B7: "Ghost Stories" (October 2019). Currently the front row, so the legroom was great, but the stage is not only very high, it also extends outwards on posts. I think, for this production, it would be better to sit maybe half a dozen rows further back to fully appreciate the more chilling effects. It also got quite foggy at times!"
"D9: "The Secret Diary of Adrian Mole" (June 2019). I got day seat D9 for 25 pounds. Hard to see how there is a better view in that theatre. Close, but not too close. Missed nothing."
"D9: "The Twilight Zone" (March 2019). D9. Good direct view of stage but a little too low perhaps. Seats very cramped and small and not comfortable for people with long legs. My knees hurt afterward. This was a walk-up ticket on the day so not bad value but crummy in comfort."
"D14 and 15: Actually third row back for some reason. Offered a close view of the action but you can’t see the stage floor which isn’t great for a dance show; big bonus for me at over 6’ was D15 having nothing in front of it so was able to stretch out like never before in the West End - and it more than compensated for missing a tiny bit of action at the left/rear of the stage."
"E 1 and 2: (Cristopher H). (Though I don't recommend edge seats) these were brilliant."
"(Ali P). Having got to the ladies in record time meant I was able to use the rest of the interval to hang over the circle balcony, being nosey. The rake on the seats in the stalls is minimal and cannot aid the view; plus as the circle overhangs the stall seats by approx. two thirds and given the stage height, I can well imagine neck ache could be a problem for probably the first four rows."
"K14: "13" (August 2017). The nice part about this theatre is that there are only a few steps up to the Circle. For this performance the seat was priced at £12.50, which was excellent value for money. Once in the auditorium there are a number of steps up to K row, but for most people it is not a problem. At this performance I had nobody either side of me, which meant I had extra room and although the leg room is not great for most people it is adequate. I am 5" 10". The seat offers a good clear view of the stage and as the row in front, which was more expensive was empty, the view was even better. I would certainly recommend these seats, especially at a cheap price."
Nothing overhangs the Dress Circle in this theatre.
A single block of seats (plus two pairs of seats at the edges of the circle). The main block is split into front and rear blocks by an aisle running across between rows E and F. A wall runs behind row F, in front of row G.
Poor in row A, very uncomfortable in rows B to E; simply uncomfortable in G to L (except L5 and 6).
The first and last seat in rows D and E have a tiny bit more space.
Excellent legroom in row F and seat L5. L6 also has 95% of the seat clear in front of them too.
Row G seats are cushions on a solid ledge, rather than tip-up seats. The extra height makes it slightly more tolerable here for those of 5ft 6 or less. G 5 and 18 also have space to stretch a toe into the aisle, but no more.
"Premium Seats" aside, rows A to E offer fair value for money. Unless tall (in which case take row F above all others), choose row B 6 to 17 first for view, then either A or F. Row A can be chosen first if legroom and the extra cost is not a consideration, otherwise do note that row F offers far more legroom.
Row A seats 1, 2, 21 and 22 are pairs of seats apart at the edges of the circle. The view of the stage is sideways, but if offered at a good discount is worth considering over rear circle seats, provided again that legroom isn't a factor. Normally, skip them - there are better seats for the same price or less.
Row F is positioned on the aisle running across the circle. It offers a good view and the best legroom available. If offered at less then top price it is a bargain, even when at top price the legroom (often the best in the theatre) makes them worth considering.
The architecture makes sitting here feel far from the stage even in such a tiny place. Rows G to L are behind a low wall at the back of the theatre, almost as if the Upper Circle had given up the fight and decided to settle behind its' expensive sister.
Worth avoiding G at top price, pick stalls or row F in front of it when at the same price. Rows H and J at second price can be weighed against row O in the stalls. The monkey would pick the slight extra legroom over the more distant view, but it really is personal choice. It would also miss row J, as row K behind it is cheaper for almost the same view...
Behind these rows K and L are normally a trifle expensive in monkey opinion, a bit of a way from the stage. The back two rows of the stalls are often the same price... so pick between a fuller view of the stage or being a little closer to it in the stalls, feels the monkey. If sitting here, take L5 and 6 for legroom and a clear view straight down the aisle.
A wall runs in front of row G.
Skip central rows A to E at top non-premium prices. The view is good but there is little legroom. For comfort, row F at top non-premium price is the way to go.
Ends of rows A to E drop to second price, not a bad bet if you can accept the legroom and the stalls at the same price in K and L are gone.
Better still, end pairs in rows F and G also drop to second price. The ends of F are thus cheaper PLUS unlimited legroom - bargain. Those in G are acceptable for those with short legs, perhaps.
Two pairs of outer seats on row A are not on sale. If offered them, they are about average for view, but again, cramped.
Miss the part of row G at top non-premium price (a bit far back and cramped). Row H, though, if shorter, is a better second-price bet than stalls rows O at the same cash, cheaper than G for the same view. Save even more by grabbing the end pairs on H – cheaper still.
Rows J and K are the same price as the end pairs on H, and those in J are decent value. Row L is cheaper yet and first pick over K as you get the same view for less cash. Take L before stalls row R at the same price. L5 may be useful to a smaller or taller person too, with nothing in front.
"Row A: "Stomp" (March 2016). front row of circle. Incredible view!!"
"A7 to A9: ("Little Shop of Horrors" August 2007). The Ambassadors Theatre is one of the most intimate I have experienced in London. Leg room in row A is not great – I am 5’9, and would have found it uncomfortable in a longer performance."
"Row B: Although we had a great view of the stage the leg room was really poor. As I am 6ft + I was rather uncomfortable as my knees were really digging into the seat in front. My friend, who is also tall found it uncomfortable also. I would recommend that anyone tall thinks twice about booking these seats. The play was only 90 minutes long. However, I was so cramped that at the end of it I was tempted to give a standing ovation just to relieve my aching legs."
"B4: "Beginning" (March 2018). An excellent view of the stage as the seats are well raked and it is very near the front of the circle. The faces of the actors could be seen clearly. Leg room is also very good. I bought this ticket for £27.50. Seat would normally have been about £57.50, so it was a real bargain. I would definitely recommend the circle at this theatre."
"Row C 9 to 12: Great seats but will agree the legroom is fairly limited, although the seat next to me was empty so I was able to stretch out a bit more."
"E13 and 14: "The Secret Diary of Adrian Mole" (June 2019). Just £15 each through Today Tix. Bargain! Excellent and uninterrupted view of the stage. Leg room shocking. I believe these seats go for as much as £80. If I'd paid that I would have been asking for a refund. There's a huge gap between Row E and F so Row F is the best option for comfort. The theatre is very small so I imagine all seats in the circle give an excellent view. Row E should be called the James Bond row...it gives you a view, and then you want to kill someone!!!"
"F4: As I am quite big, I asked the box office people to allocate me reasonably - and I got Dress Circle F4. Great seat, lots of legroom, okay width of the seat itself ,and the view is pretty good. I got it for £20, and that was definitely reasonable for that seat."
"F10: "Switzerland" (November 2018). Upgraded from a seat right at the back of the Circle because the matinee I attended wasn’t heavily booked. The seat gave a marvellous, central view of the stage and masses of legroom, since the row is also effectively an aisle. People walked past in front of me quite easily, although tucking your feet in while they do so is recommended, especially as the lighting is quite low. Seat was wide, comfortable and had armrests on each side."
"F12 and 13. Took monkey's advice when buying tickets and agree entirely with his assessment. These two seats fall almost exactly centre stage and as this row also provides the walk way across the circle, the leg room is fantastic. There is quite a steep rake on the circle seats and this, coupled with the fact that the New Ambassador is a really intimate, sweetie of a theatre, meant our seats felt very close to the stage, with a brilliant view. Another advantage was ease of access to the ladies loos and as long as you are quick out of your seat at the interval, you too can be first in the queue!"
"H6: "The Secret Diary of Adrian Mole" (June 2019). I thought this was an excellent seat as the rake is such that there’s no chance anyone’s head going to get in your way, in fact your feet could be on the head of the person in front if you weren’t careful. It was also not too far away from the stage to see everything going on."
"L5: (Gavin). I would recommend as there are no seats in front of it so view and legroom were fine."
Total 408 seats (398 with row A removed).
Sennheiser Infrared available. Occasional audio described and signed performances. Guide dogs allowed in theatre in aisle seats or row F of the circle. Take row F of the circle for comfort. Wheelchair users who can leave a chair and manage five steps up (aided by a carer, not venue staff) can transfer to two seats in row F of the circle. The view is not terrible, but the access arrangements are difficult. To make up for it, staff will bring users drinks in plastic cups direct to seats. No adapted toilet on the premises. More information from the theatre on 0800 912 6971 / type talk 18001 0871 297 5477.
One reader reports,
"I use sticks, but could manage stairs to the circle. The manager switched my row E seats to row F to allow extra legroom, and other theatre staff were also extremely helpful - even to the extent of standing guard at the gents loo so that I could use it and not have to walk upstairs to the ladies one - how's that for service!"
No food except Ice-cream and confectionery.
Two bars; 1 Stalls, 1 Dress Circle.
4 Toilets. Stalls 1 gents 1 ladies, Dress Circle 1 gents 1 ladies.
Theatres use "dynamic pricing." Seat prices change according to demand for a particular performance. Prices below were compiled as booking originally opened. Current prices are advised at time of enquiry.
Based on paying FULL PRICE (no discount!) for tickets, site writers and contributing guests have ALSO created the colour-coded plans for "value for money," considering factors like views, comfort and value-for-money compared with other same-priced seats available.
For a full discussion, opinions, reviews, notes, tips, hints and advice on all the seats in this theatre, click on "BEST SEAT ADVICE" (on the left of your screen).
On the plans below:
Seats in GREEN many feel may offer either noticeable value, or something to compensate for a problem; for example, being a well-priced restricted view ticket. Any seats coloured LIGHT GREEN are sold at "premium" prices because the show producer thinks they are the best. The monkey says "you are only getting what you pay for" but uses this colour to highlight the ones it feels best at the price, and help everybody else find equally good seats nearby at lower prices.
Seats in WHITE, many feel, provided about what they pay for. Generally unremarkable.
Seats in RED are coloured to draw attention. Not necessarily to be avoided - maybe nothing specific is wrong with them, other than opinions that there are better seats at the same price. Other times there may be something to consider before buying – perhaps overpricing, obstructed views, less comfort etc.
Please remember that cheaper seats often do not offer the same view / location quality as top price ones, and that ticket prices are designed to reflect this difference.
All performances from press night onwards
Preview performances before press night:
Please note: The seating plans are not accurate representations of the auditorium. While we try to ensure they are as close to the actual theatre plan as possible we cannot guarantee they are a true representation. Customers with specific requirements are advised to discuss these with the theatre prior to booking to avoid any confusion.
Leicester Square - Northern (black) and Piccadilly (dark blue) lines.
None stop outside the theatre. Number 14, 19, 24, 29, 38 and 176 stop on Charing Cross Road or Shaftesbury Avenue. As a starting point, stand in front of the Palace Theatre. Turn your back to it. Cross the road ahead of you to put yourself in front of the large Pizza Hut restaurant. Turn to your left and take the quiet side street next to the restaurant. This is West Street. Walk along it, the theatre is on your left. If you pass many bookshops on a busy road, wrong way.
A rank for Black taxis is at Charing Cross Station - some distance from the theatre, if you cannot hail one in the street. To hail one on the street, walking to the end of Litchfield Street and hailing one on Charing Cross Road is probably the best chance of catching a passing one.
Newport Place, China Town. On leaving, use Gerard Street to get you onto Shaftesbury Avenue. On Shaftesbury Avenue look to your right. The brown brick building to your right is the Palace Theatre. Don't bother crossing the road, but turn to your right on Shaftesbury Avenue and walk in the direction of it. When you come to the main road intersection in front of Shaftesbury Avenue, cross Charing Cross Road at the traffic lights. Go straight on, entering the other half of Shaftesbury Avenue for a few moments. Look to your right for West Street. Walk down it and the theatre is clearly visible on your left. Cross the road to it.
The "Theatreland Parking Scheme" may be available. Call Q-Park car parks on 0870 442 0104 or see www.q-park.co.uk for details. At this car park, parking under the "Theatreland Parking Scheme" allows a 50% discount in cost. Spaces CANNOT be reserved at these prices, so choose whether you would prefer to book and pay more, or use this scheme.
If you choose the "Theatreland Parking Scheme", you must get your car park ticket validated at the theatre's box office counter (the theatre attendant will insert the car parking ticket into a small machine which updates the information held on the magnetic strip on the reverse, thus enabling the discount). When you pay using the machines at the car park, 50% will be deducted from the full tariff. You may park for up to 24 hours using this scheme and it is endorsed by the Society of London Theatre.
For a full list of car parks and theatres that participate in the 50% off theatreland scheme see www.q-park.co.uk.